Tag: launching student careers (page 1 of 7)

Navigating the New Age of Career Education and Employment

TalentEgg’s exclusive interview with Gabriela Casineanu, MBTI® Certified Career & Systems Coach, Founder/Principal of Introverts Academy

In today’s fast-paced world marked by rapidly evolving workplace dynamics, technological advancements, and the aftermath of a global pandemic, career coaching has become crucial in guiding students and new graduates toward success. We recently had the opportunity to speak with Gabriela Casineanu, the founder of Introverts Academy and an experienced career coach with 17 years of practice. In this enlightening interview, Gabriela discusses her insights on career education, Diversity, Equity, and Inclusion (DEI), mental health, and strategies for transitioning from school to the workforce in the digital age.

Gabriela’s Career Coaching Journey

Gabriela began her journey into the world of career coaching in 2006. “Three years after immigrating to Canada, I changed my career [from engineering to professional coaching]. Although I had 18 years in the technical field, I always felt something was missing,” she said. Her passion for coaching, her personality, and the rewarding career aspects motivated her to pursue career coaching. Gabriela recognized a gap in employment and career services and sought to introduce a coaching approach that considers everyone’s individual personality types and strengths.

Gabriela’s most outstanding achievement is the development and successful testing of strategies tailored to introverted students, which culminated in her award-winning book, “Introverts: Leverage Your Strengths for an Effective Job Search.” This work led her to teach at the university level and speak at national career development conferences, emphasizing the importance of personality types and traits in career counselling.

Gabriela’s inspiring vision for the future of career coaching aims to encourage over a million individuals to prioritize self-discovery, align their professional paths with their true selves, and embrace flexibility and adaptability in their careers.

Seamless Integration of DEI in the Workplace

Gabriela is a strong advocate for a transformative approach in the DEI space. She believes organizations should go beyond viewing DEI as a mere compliance requirement and instead integrate it into their culture and work environment at all levels. With her interactive and experiential job-related workshops, along with individual and group coaching sessions, Gabriela has helped students and teams learn new concepts and strategies, empowering them to improve interpersonal communication and foster an inclusive atmosphere.

A Holistic Approach to Well-being in the Workplace

Gabriela believes in a holistic approach to well-being that goes beyond mental health. “In my work with students, I help them understand that they have a two-fold responsibility: to themselves and the organization they’re part of (equally important for mental health). And I encourage them to speak up when they notice something about the work environment, how it affects them, or when they don’t feel well,” Gabriela tells us. Gabriela recognizes the profound connection between the mind, body, and spirit, and she emphasizes the importance of a healthy work environment that considers employees’ needs, strengths, and ideas. A healthy work environment promotes mental well-being and increases productivity and team performance.

Supporting and Attracting Students and New Grads

Employers can proactively support students and recent graduates in the digital age. Gabriela suggests that companies should communicate their willingness to hire candidates with less experience, emphasize the importance of soft and transferable skills, and consider personality and potential during the hiring process. Building connections with educational institutions and fostering alumni relationships can attract top talent.

According to Gabriela’s experience, employers can attract top students by aligning their organizational culture with the values of the current generation. Highlighting successful hires and their stories and promoting them can also help attract talent. Offering incentives for employee referrals and actively participating in career fairs can further enhance an organization’s appeal.

Advice for Career Educators

Gabriela’s advice for new career educators is to be patient and understand that expertise grows with experience. In the post-pandemic era, she urges tenured career educators to embrace technology fully, stay up-to-date on digital trends, and adapt their teaching approaches based on the personality types of their students.

Gabriela reminds us that amidst the endless stream of information, individuals and organizations have inner compasses – intuition and mission, respectively. These guiding lights can help navigate the ever-evolving landscape of education and employment. Success in the modern career coaching age becomes achievable and deeply fulfilling when individuals and organizations cultivate an organizational culture and a workplace environment that empowers employees to contribute their best towards the company’s mission, all while pursuing their own career goals.

Visit talenteggtrends.ca for more up-to-date employer, school and career centre news, tips and information!

Career Coaching: Cultivating Growth and Development

August 22, 2023 / Charlie Gibbons / 0 Comments

TalentEgg was granted the opportunity to speak with Stefanie Ince, a certified and experienced career coach based in Toronto, Ontario. She is the founder of March Management, a business that offers its clients strategic career coaching services. Stefanie’s vision is to provide the finest personalized professional development services while empowering her clients to thrive at work and in their daily lives. We delved into why she chose career coaching, her most outstanding achievements, and her thoughts on imperative topics like DEI, mental health, and more.

Stefanie’s Career Inspiration

Before becoming a career coach, Stefanie had a storied 20-year career in the not-for-profit sector. What caused this drastic career pivot after such a long tenure in the not-for-profit sector? Stefanie explains, “I have always been passionate about having an impact in my professional life.” This passion and drive led her to start her own company. “I started March Management with a goal to provide coaching services to help individuals really see themselves and gain clarity about their objectives for their professional lives.”

Stefanie’s Greatest Achievements

As a career coach, Stefanie works with a lot of students. This field can be highly rewarding, helping emerging professionals find success and accomplishment in the workplace. She has had many achievements helping others in this sector, but she shared with us her greatest one. “I would say that my greatest achievement is when I can help my clients to really see themselves – through the identification of their strengths and superpowers.”

Stefanie believes instilling confidence in students and helping them align their interests with a particular professional path is the ultimate feat. Building a plan for a professional life starts with believing in who you are as a person, and she wants to help students accomplish this.

Going forward, Stefanie hopes to use her own knowledge and advice internally. “I hope to do what I encourage my clients to do – continue to learn and grow, and share what I learn with my clients!”

Successfully Transitioning Students from School-to-Work

The school-to-work transition is a massive challenge for students. Recently, the current economy has made it more difficult than previous years to break into an entry-level position. Given her role as a career coach, it’s intriguing to learn about the advice Stefanie provides students aiming to break into the industry. She told us she encourages students and young professionals to be “brutally honest” with themselves about what they want to do.

“We can all get caught up in doing what we think we are supposed to do rather than what really lights us up inside, and I try to challenge my clients to think about that.”

Students’ Biggest Pain Points

The school-to-work transition is not simple, many hurdles are in the way of these students. She emphasizes a common struggle she sees, “confidence is a real challenge for students, because in many cases, they don’t give themselves enough credit for the experiences that they already have.”

The pandemic unfortunately has amplified this problem, “I think that confidence has always been an issue, but because of the pandemic, people may have been more isolated in the last few years, which can amplify their anxiety or lack of confidence.” According to Stefanie, creating a safe space for students to come out of their comfort zones is also essential.

Diversity, Equity and Inclusion Among Students And New Grads

DEI has become a significantly noted topic in the modern workplace. Many workplaces and companies are adopting more diversity and more inclusive policies. This topic has also become an essential part of career coaching in the modern era.

That is why Stefanie has added a twist on her DEI philosophy. “I have been using the term DEIB, with the “B”, standing for ‘belonging,’” she continues, “my coaching philosophy is grounded in encouraging people to see themselves as they are.” She stresses the importance of celebrating what makes us different. “An important part of really seeing ourselves, and understanding what value we bring to an organization or community.”

It can be seen that the new generation of workers place high importance on these issues, and for good reason. But what can employers do to make sure they are respecting DEI? “I think what employers need to understand is that being inclusive, creating and sustaining a culture that is dedicated to DEIB principles is essential for recruiting and retaining top talent.”

Stefanie is amazed to see emerging professionals and students demanding these principles in the workplace. “It makes me excited to be able to work in this area – where candidates are creating such impactful culture shifts in the industry.”

Mental Health In The Workplace

Since the pandemic, mental health has deteriorated amongst Gen Z. It has become more and more important that employees’ mental health and wellbeing is respected. “In my opinion, mental health is the most important issue we are facing right now.” She emphasizes, “that it all starts at the top” and that mental health impacts all of us, and having conversations within your organization and having a safe corporate culture is crucial.

With that in mind, there are important strides employers need to take to make sure mental health is held in high regard. Stefanie shared the findings of a study with a corporate client, “which found that when an employer is committed to mental health, their employees HAVE better mental health. What this means is that creating a corporate culture that breaks down stigma and encourages open conversations about mental health can and will have an impact.”

She continues by saying that the importance of one-to-one conversations can’t be understated. Encouraging honest and open discussions about hopes and fears can be a vulnerable subject, but those are the types of conversations she thinks we should be having in the workplace.

How Employers Can Support Young Talent

Stefanie shares how employers can better support their young talent. “Students want to work for companies that care about them and about making the world a better place. So, I think the most important thing that employers can do is just that.”

That’s not all. A manager committed to developing young talent, an inclusive company culture, and flexibility are other ways she pinpoints.

How Employers Can Attract Top Students

It is crucial for employers to stay on top of modern issues like DEI and mental health if they want to continue to attract emerging professionals. Stefanie mentioned previously “DEIB” principles are essential for recruiting talent, but what else?

Stressing the importance of employee support, “to invest in people – providing a fair salary, tools and supports required to ensure employees are doing the best job they can do, emotional support, coaching, and other ways that demonstrate that they really care is also really important.”

“To create a corporate culture that encourages growth, development, safety, DEIB Principles and a healthy workplace is the first step,” she also highlights.

Stefanie offers one last piece of advice for fellow career educators in this field. She explains,

“I think that students have a lot to teach us. We should remember that, pay attention, listen and learn.”

Stefanie Ince is a certified career coach in Toronto, providing personalized, leadership coaching for her clients for whatever part of their journey. She founded March Management with a vision to provide career and leadership coaching services that will empower her clients to live their best, most authentic lives at home and work.

Exclusive Insights: 2023 #TEAwards Survey

June 8, 2023 / Charlie Gibbons / 0 Comments

During our 2023 TalentEgg Virtual National Recruitment Excellence Awards & Conference, we conducted several live surveys – to try and gather insights relating to the workplace and recruitment trends. We surveyed over 90 attendees consisting of recruiters, career coaches and educators. Here are the trends we discovered and the insights you should note.

IMPORTANCE OF MENTAL HEALTH INITIATIVES IN THE WORKPLACE

In today’s world, the significance of mental health in the workplace cannot be overstated. When we asked attendees if their leadership could benefit from additional training in supporting employee mental health and wellness, an overwhelming 100% responded with a resounding “yes.”

This statistic shows that mental health initiatives are in high demand amongst working professionals and that employers, schools and career centers want to continue to grow their mental health initiatives and create a safe and welcoming environment for all students, new grads and working professionals. That’s why we created our new Mental Health & Psychological Safety In The Workplace Master Certificate Program on our TalentEgg eLearning Academy site. With these courses designed for managers and team leaders, you can build a psychologically safe workplace where employee mental health is a high priority.

This 10-course Master Certificate Program, developed by leading psychologists and mental health professionals, explores the many facets of workplace mental health. Clinicians will guide managers, leaders, and HR representatives on best practices and strategies for fostering psychological safety and well-being at work. The interactive modules explain the many aspects of workplace mental health, and clinicians provide clear guidance on optimally addressing these delicate and complex issues in a work setting.

Move your organization forward and build the foundation for a psychologically safe workplace where mental health and wellness are a core value and a lived experience for your employees.

EMPOWERING DIVERSITY, EQUITY AND INCLUSION IN THE WORKPLACE

Researching companies’ diversity, equity, and inclusion policies and initiatives before applying has become routine for students, recent graduates, and working professionals. That’s why it is essential for employers to invest in DEI initiatives like DEI training. We asked attendees, “Do you think more DEI training should be offered in your workplace?” 100% of the respondents said yes.

This stat shows that there is an increasing demand for DEI training. That’s why we at TalentEgg have released our Diversity, Sensitivity, and Inclusion: Promoting Anti-Discrimination and Equity in the Workplace course on the TalentEgg eLearning Academy website.

We understand the importance of placing your brand at the forefront of all your endeavours. With this in mind, the TalentEgg eLearning Academy offers a white-label custom-branded version designed to seamlessly integrate into your existing onboarding training, reflecting your unique employer brand identity. Our comprehensive offering allows complete customization and branding of the courseware, ensuring a cohesive and tailored learning experience for your employees, putting your brand front and centre.

Once you invest in DEI initiatives, amplifying them is vital. That’s why we asked the question, “Do you think targeted DEI Eblasts sent to DEI student clubs and associations would support your diversity recruitment?” 93% of respondents said that DEI eblasts would support their diversity recruitment.

This statistic is the reason why we are rolling out our DEI Eblasts. Our specialized TalentEgg DEI Eblasts offer an even more focused approach to reaching the precise target audience of diverse young talent. By utilizing our extensive database comprising over 1000+ DEI clubs and student associations from 30+ universities and colleges across Canada, our exclusive and one-of-a-kind TalentEgg DEI Eblasts, allow your organization to strategically target specific equity-seeking or underrepresented groups, including 2SLGBTQ+, BIPOC groups, marginalized communities, women-led organizations, and disability-focused organizations. This focused approach ensures that your DEI messaging reaches the intended audience precisely and maximizes your promotional efforts’ impact while helping you accelerate your diversity hiring efforts! Inquire here to learn more.

SOFT SKILLS ARE CRITICAL SKILLS; DOES YOUR YOUNG TALENT HAVE THEM?

Our 2023 Guide to Recruitment highlights how imperative soft skills are for the career success of students and new graduates. When attendees were asked, “Do you think Soft Skills are critical for young talents in the workplace?” 100% of respondents agreed. When we asked them if they believed their company should invest in Soft Skills Training, 100% of the respondents also answered “yes.”

The urgency to equip students and new grads with the necessary soft skills for the workplace is apparent. It is essential to take immediate action to secure career success for your young talent. That’s why we have continued to grow our TalentEgg eLearning Academy.

TalentEgg’s eLearning Academy offers courses that teach introductory workplace soft skills for students and new grads making the school-to-work transition to enter their first internships, coops or full-time jobs, and intermediate soft skills to help young working professionals thrive on the job and advance in their careers. With an investment in soft skills, you will gain better-prepared, more effective and confident employees while increasing employee engagement and reducing turnovers. It’s a win-win for both your young talent and your company. There is no better time to invest in your talent’s soft skills. Contact us to get your custom-branded version of the TalentEgg eLearning Academy soft skills courses to fit seamlessly into your other onboarding and professional development courseware to help your new hires and existing employees be the best career professionals they can be.

From our extensive experience working with employers, students, and recent grads, we learned there is frequently a skills gap in students leaving school to enter the workforce successfully. We help employers address this gap through two specialized TalentEgg Academy eLearning Programs: Backpack to Briefcase: Introduction to Workplace Soft Skills and Briefcase to Boardroom: Intermediate Soft Skills to Advance Careers.

VIRTUAL METHODS OF ENGAGING YOUNG TALENT

In the modern recruitment era, online and digital methods are crucial to bringing on young talent. During our “Students & Grads’ Career Wishlist for 2023” panel, we asked industry professionals and recruiters their most effective virtual methods of engaging with students and young talent. The most common responses were “Virtual Career Events / Info Sessions” and “Social Media.”

In 2023, we found that 19% of students went to no virtual career events this year, and 30% went to zero in-person career events. We identified one primary reason for their limited attendance at career events. They expressed a lack of interest and knowledge in the career fairs and events that were available to them.

This fact shows that marketing is vital to the success of your event. So it’s crucial to promote your events and publish them on as many websites and social media platforms as possible for search engine optimization (SEO) purposes and to expand your reach to as many students and new grads as possible. If you are having trouble getting Gen Z to sign up for your events, you should utilize our Unlimited Event Postings, included as an essential element of our TalentEgg Annual Campaigns.

The other most effective way to engage with students and new grads is through social media. At TalentEgg, we have invested substantially in the past year to enhance our follower count, increase impressions, and drive engagement to new heights. Using TalentEgg’s social media channels, followed by students and grads actively looking for jobs, is a great way to build your followers among your target candidates and support your campus recruitment outreach.

TalentEgg also offers various social media services to our clients that aid in boosting engagement and reaching Gen Z talent. These services include TalentEgg Social Media Takeovers for Instagram, TikTok and LinkedIn, TalentEgg Shorts, TalentEgg Social Media Promotion, TalentEgg Social Media Ads, and more. Inquire here to learn more.

How Workplace Culture and Recruiting Top Talent Go Hand-in-Hand. An Interview with Gaby Patenaude from Export Development Canada

March 5, 2020 / Stephanie Davis / 0 Comments

Workplace culture is an important aspect of any happy and productive working environment. There’s something to be said, though, about organizations that go above and beyond to showcase what the culture in their workplace actually looks like. Students, new grads, and early career professionals are digitally savvy and do their research to find the best fit for them. Even if your workplace culture is out-of-this-world-amazing, are you telling your story effectively? Are young candidates seeing it, hearing about it, watching it? If they aren’t, there’s a chance that you’re losing top candidates to other employers who are taking the extra steps to highlight the quality of their teams, culture and why they are the best place to work.

Export Development Canada (EDC) is one of those employers who strongly supports employee culture while also showing it in an authentic and engaging way. We had the chance to speak with Gaby Patenaude from EDC who shares how their organization lives and breathes culture, community, personal growth, professional development and so much more to ensure that candidates know that they are working for one of the best employers in the country. Read the full interview below.

Meet Gaby

Gaby is the Campus Recruitment Program Lead at EDC and has been with the company for three and a half years. Starting as a new grad, Gaby knows first hand what it’s like to make that school-to-work transition. She also understands how important it is for employers to step up and showcase what it’s like to work at a particular organization. Gaby manages the whole student-employee lifecycle – from campus events, partnerships with schools and interviewing candidates, to providing programming, onboarding and support once students are in the door and on the payroll.

‘Go, Grow and Succeed’ at EDC

EDC’s culture is unique with a variety of inclusive employee-led committees, community giving programs, professional development workshops, and a “state-of-the-art gym” to support their employees — both in work and in personal growth. “As someone who was really actively involved in my university community, I really value the giving nature of EDC,” Gaby comments.

“Community involvement is embedded in everything we do, whether…when EDC employees worldwide take a day to do volunteer work with over 40 organizations or to our stellar CSR practices embedded into the business transactions we make every day. I think that kind of purpose is really what younger generations seek in an employer. Somewhere where their values can come to life at work.”

Having initiatives like employee-led committees also allows employees to connect with so many more peers and leaders that they otherwise wouldn’t have access to. “It lets employees feel like they have a wide variety of what I like to call ‘work extracurriculars’ because there are so many ways for people to get involved at work outside of what is listed on their job description.”

“Through these committees and their events, I have met so many new people and flexed new muscles as I took on side projects totally unrelated to my role. That is so rewarding and definitely lends to an inclusive workplace culture. No matter where people are in the hierarchy, they can really make a difference.”

Shouting Out Your Culture To Top Talent

All of these amazing initiatives and activities that are ingrained in the culture at EDC would be lost on new candidates if their team wasn’t active both on-campus and online to spread the word. Gaby cautions employers not to completely limit themselves to one strategy or the other, but to really look for a balance. “It’s a balancing act of that digital side to reach broad audiences, but [also] creating a space for highly specialized, in-person interactions.” EDC has found that dedicating specific and targeted strategies to both digital and in-person experiences has been enormously beneficial in their overall recruitment and employer branding strategy.

“TalentEgg has been instrumental in us reaching broad audiences with country-wide digital campaigns with hot new tools like Instagram takeovers. The nice thing about digital content is that in most cases it is there to stay and you keep referring back to it if candidates want to do any self-led research. I think it’s important to have digital brand awareness about your employer.”

Striking that balance, Gaby found that the most success they’ve had is with smaller scale, highly specialized events.

“For instance, partnering with campus clubs and associations to host case competitions in topics where we want some fresh insight, or hosting career spotlight events where students come and experience what it’s like to work in a certain role or career.”

Tell Your Story Authentically

While it’s vital to tell your employer story both in-person and online, Gaby stresses that it’s important to have authentic and transparent content.

“I think the more transparent the better! We’ve found the best success in our recruitment campaigns when we really connect with students. For example, during our Instagram takeover with TalentEgg, we let a student a day take over TalentEgg’s account and take us through a day in their life: from their walk to our downtown office, to their 1:1 with their leader, to their gym session at lunch, or lunch on our rooftop patio. This was a way better indication of their impact and life at EDC than any thoughtfully worded job poster.”

Gaby also stresses the importance of showing candidates that you truly care about them as a potential hire, that they aren’t just another number. EDC did this by hosting a TalentEgg Talks Live where students and grads asked Gaby live questions. She was able to give the audience across Canada a deep-dive 30-minute session about EDC instead of a quick 1-minute conversation at a career fair.

“Recruitment is all about allowing the candidate to really be able to picture themselves in a role and envisioning their happiness and success in that role. TalentEgg has been great in shining light on the new and upcoming strategies for things like social media recruitment marketing, mobile marketing, and others. This has also been proven in bringing students into our office and introducing them to employees. It allows them to put a face to a job and see what someone’s career path was to get to where they are.”

Advice for Fellow Employers and Final Thoughts

“It’s important as an employer to show that you are developing people and not just employees. It’s a two-way street – employees will invest more in their jobs if they know their employer is investing in them. The reality is that if you as a company aren’t staying up on trends, or putting in a caring approach to employees, those employees will go to the next employer down the street that is doing a better job. So I think employers really have an obligation to take their employees seriously and give them the best caring culture to support their best work.”

That’s one of the reasons why Gaby started her career with EDC. She emphasizes why it’s so important for young people to know that their employer will be there for them in the best of times to push them forward, but also on those not so great days.

It’s important to not only rely on being present online and on-campus, but also to tell your employer brand story, bringing it to life and helping future candidates see what their future could be like at your organization.

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