What’s a great way to hire the most enthusiastic talent out there? The social interview.

That’s what Alanna Glicksman, Digital Marketing and Community Manager at MasterCard, explained to the crowd at the 2013 TalentEgg National Campus Recruitment Excellence Awards and Conference.

In the second year of their social interview campaign, MasterCard changed their primary question – “Why do you want to work at MasterCard?” – to instead ask candidates to share their solutions to a challenge posed by an increasingly cash-less society. Continue reading