Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.
While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.
When it comes to employer branding, job descriptions seem to get overlooked time and time again.
I know what you’re thinking: it’s 2012 and haven’t we all heard enough over the last few years about why campus recruiters should be using Twitter? Probably.
The problem is that it’s not just good enough to be on Twitter, and tweeting regularly may not be very effective either – it all depends on what you tweet and, more importantly, who you interact with.
While the feedback submitted by the more than 200 student and recent graduates on our 2012 TalentEgg Campus Recruitment Excellence Awards judging panel was positive overall, the thousands of carefully-written comments on everything from campus career websites to campus recruiters also provided some fascinating and instructive insight into what Canadian employers can improve upon.
Leah Wilson, Manager, Recruitment at CGI, focused on the “work” aspect of retaining top co-op students in her presentation, delving deep into what makes students want to stay at an organization – and what makes them want to leave.
It turns out that the reasons aren’t so different. With all the fuss being made about tuition and student debt these days, you might think that pay would be the most influential factor, but the #1 reason they stay is their co-workers. When they choose to leave, though, it’s the work and lack of opportunities for growth that makes them go.
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