For many organizations, internships and co-op work terms are important not only for getting day-to-day work done but also for evaluating and preparing students for entry level roles, as well as building a strong employer brand on-campus.

The key to achieving those goals is, of course, to provide a great experience, but it can be difficult to adjust your program unless you know exactly what’s working and what’s not. Collecting feedback from students about their internship or co-op experience with your company, therefore allows you to identify successes and failures each year.

This information is vital to any company as “satisfied workers are engaged workers” says Tara Fowlie, HR Business Partner at Bayer CropScience.

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