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Career Coaching: Navigating Challenges and Inspiring Success

TalentEgg had the privilege of interviewing Shelly Elsliger, a seasoned Career Consultant/Coach. She has a rich background of 20 years in higher education career coaching at renowned university business schools like John Molson School of Business at Concordia University and Rotman Commerce at the University of Toronto. DEI is an integral part of all her endeavours. When working with students, she diligently prepares them for interviews and addresses DEI-related inquiries.

Shelly’s Career Inspiration

We were curious to know what inspired Shelly to pursue career education, to which she responded, “I think Career Coaching found me.” She states how she checked out a local Youth Employment Services Center in Montreal during her early twenties. She spoke to the director and felt an immediate connection, promptly asking for mentorship. Her wish was granted, and she shadowed the director for months, quickly realizing she had found her passion and never looked back.

Shelly told us, “I find it a rewarding career that constantly changes and challenges me. I am always looking for ways to challenge students, build their confidence, and help them explore and find ways to design their career development process. I never just settle and always believe that there is always more I can do as a Career Coach.”

Shelly’s Greatest Achievements

When asked about her most significant achievements in her career, Shelly answered, “My greatest achievement must be my ability to help students understand professional branding .” She explained how many students face imposter syndrome, self-doubt, and FOMO to the point where they feel they can’t progress in their careers.

She harnesses her extensive knowledge in this field, offering valuable guidance to students. Shelly enables them to grasp the mechanics of LinkedIn algorithms and effectively construct their narratives as practical tools for in-person and online networking. When she sees that her work helps students transform and achieve this (she calls it an Oprah Ah-ha moment), it makes her “heart and soul full.”

Diversity, Equity and Inclusion Among Students’ And New Grads’

As mentioned prior, DEI is a significant aspect of Shelly’s work. She touches on her qualifications and values, “I am certified in Leadership and Inclusion. When it comes to serving students, I place an important goal on making each coaching, workshop, or event experience as inclusive as I can. I have never been someone who treats students with a “buffet” style approach. I get to know students at a deeper level and always try to build their confidence and their sense of belonging.” Shelly adds that each student she interacts with is different from the last. She must wear a “different hat” for each student. 

Shelly’s diverse “hat collection” enhances her readiness to support students from various cultures and backgrounds. “I hope to model an important lesson for students: an understanding that fostering inclusive behaviours will help them be better in terms of individual, team, and organizational contributions when they move from the world of school to the world of work,” she concludes.

Mental Health Among Students’ And New Grads’

We wondered how mental health factors into what Shelly does. “Everyone has a story we know nothing about. I always keep that in mind when working with students. Knowing the signs and doing something about it is so important in the work I do. I got certified in Mental Health CPR from the Mental Health Commission of Canada and LivingWorks Applied Suicide Intervention Skills Training (ASIST) so I can know the signs and lessen the barriers that exist,” she explains.

Shelly mentions that she provides a safe space for students, who can depend on her if they need help or just someone to talk to. She expands further, stating, “in some cases, a conversation and safe place to come is not enough. In some cases, students are experiencing thoughts of suicide, and it is part of my role to make sure they have the right resources available.”

Successfully Transitioning Students from School-to-Work

As a primary focus of her position, we asked Shelly how she helps students transition from school to the workplace, especially in the post-pandemic digital age. She responded, “There is still the catch-22 when it comes to experience, so incorporating different programs and offerings on campus to simulate real-world situations and build skills is important. I am a big believer that diverse experiences can help students grow in diverse ways. Students often lack confidence and confidence is key.” Shelly states it is important to stay outside the box when assisting in this area with services like workshops, guest speakers, coaching sessions, and more.

Students’ Biggest Pain Points

Shelly was kind enough to provide insights on the most considerable pain points her students often encounter in a job search in 2023. She highlighted eight:

  1. Branding and standing out for recruitment
  2. Interview tips and practice
  3. Job search and where to find diverse opportunities
  4. Navigating job search as an international student and what employers are open to hiring international students
  5. Lack of work experience
  6. The competitive and changing job market
  7. Knowing what jobs match their academic background
  8. Their approach to building relationships and approaching decision-makers

Shelly mentions that the prominence of technology has transformed the recruitment landscape, introducing ambiguity and a sense of unpreparedness due to constant change. This shift has heightened the need to anticipate the unexpected, creating a heightened sense of urgency. She adds that students perceive how technology poses new challenges. Previously, creating an attractive resume was difficult enough. Now, insecurity and frustration arise as they wonder if their resume will navigate the ATS pipeline and reach recruiters. “There is definitely an increased feeling of not ‘being enough’ or ‘having enough’ and this constant message and nagging of keeping up in terms of skill demands and expectations,” Shelly closes. 

How Employers Can Support Young Talent

Shelly shared her advice for employers on better supporting their student personnel. She advises employers to highlight expectations clearly; there should be no ambiguity. A thorough onboarding process is another suggestion, as well as ensuring students are accommodated for whatever they may need in their position. Furthermore, transparency, training, and collaboration are keywords she underscores as essential for employers to focus on when supporting students in the workplace.

How Employers Can Connect with Top Students

We were curious to know Shelly’s thoughts on the best ways for employers to connect with students. She mentions an on-campus presence is crucial. “This is a way to be involved in something unique and a way to stand out. My only suggestion is to put some thought and consideration into what you will do and how you will do it. Students want to show you what they have, and they want to know your ‘WHY,'” she explains. Employers must tap into what students are looking for and make themselves memorable. Info Sessions, workshops, and case competitions are all great ways to have a campus presence. She adds that free merch and food won’t cut it. Make your company feel meaningful, and do not waste the student’s time. Make a lasting impression.

Advice for Fellow Career Educators

We asked Shelly for advice she has for other career educators who are getting started in the field, as well as some guidance for the post-pandemic era. She provided five tips for career educators who are starting out:

  1. Take a coaching certificate; it will change the way you interact with students, support dialogue, and build trust
  2. Take time to figure out the lay of the land and set up times to meet people to gather perspective. Make sure to meet people beyond who you will directly be working with daily but the important folk involved in the student journey
  3. Be open to collaboration. Great things happen when diverse stakeholders work to create learning experiences
  4. Ensure that diversity, equity, and inclusion are the foundation of all you do so that every student feels like they belong
  5. Build your resource library so you always have more to offer

She adds five tips for career educators in the post-pandemic landscape:

  1. Understand that things are different and accept that adapting will take time. 
  2. Prepare to see some new graduates or even older alums return for career help due to layoffs, especially in tech
  3. Commit to understanding the new way of doing things and be up to date on trends like; recruitment strategies, the gig economy, the importance of networking, applicant tracking systems and resume development, virtual interviewing and virtual recruitment, micro-certifications, and ChatGPT to name a few
  4. Make sure you know where students can go for the right resources in case they need additional support in other areas, for example, mental health resources on campus
  5. Give students the opportunity and the space to explore and “develop many possible career selves” and provide support and insight into new career options

Conclusion

Shelly concluded our discussion by sharing her “quote of the day.” She mentioned that she has an “inspiration board” that always includes inspirational quotes for students. She stated that students had told her that her quotes had provided affirmation for them when they needed it most. She shared her quote with us from Thomas Edison, who stated, “If we all did the things we are capable of, we would literally astound ourselves.”


Shelly Elsliger has been a Career Coach for more than 20 years. She has worked at both John Molson School of Business (Concordia University) and Rotman Commerce (University of Toronto). Currently, Shelly is a Consultant who now operates her own business, Linked-Express and is also a Senior Career, Leadership, and Inclusion Coach for CareerJoy.

Stop Ghosting Your Candidates and Other Recruitment Pet Peeves

It’s no surprise that having a positive candidate experience is beneficial to your employer brand. So why are so many candidates having negative experiences during the application, interview and hiring process? In our 2019 TalentEgg Survey, we asked students, grads and early career professionals what their biggest pet-peeves about the recruitment process are. Their answers may not surprise you – you may have been in a similar situation yourself! We’ll be sharing how to avoid these recruitment mishaps and ensure your organization is always seen and spoken about in a positive light when it comes to recruiting.

Overwhelmingly the number one complaint from job seekers came down to communication (or lack thereof!). Many felt that there was either too long of a gap between the application process and hearing back about a decision, or many times not receiving a response at all. After all, no one likes to be “ghosted”! Ensure you have an automated message (at the very least) to give candidates a sense of where they are in the recruitment process.

Social media makes it easy to share information, especially negative experiences. When a candidate feels they’ve been treated poorly during this stressful and nerve wracking time, they remember the companies that went above and beyond to make their experience positive, even if they didn’t end up getting the job.

Another pet-peeve among young job seekers was the lack of human touch during the application process. Even though AI can be an efficient part of your recruitment strategy, be mindful about how you’re integrating it into your process. Is it at the expense of a positive experience or potentially letting a superstar get buried underneath the digital mountain of documents or algorithm data?

Although 50% of early career professionals and 46% of post-secondary students were neutral about Artificial Intelligence being used in the recruitment process, an overwhelming majority complained about feeling like their applications went into a black hole and were frustrated by the challenge of showing the real person behind the CV and getting a chance to tell their story to recruiters.

Introducing our new Talent Candidate Video Showcase! Launching this fall, TalentEgg is the first online career website in Canada that allows young candidates across Canada the capacity to upload their personalized 2 minute video “elevator pitch” and CV to a searchable database for recruiters. These candidate profiles will be available to employers to find the best talent for their organization through easy-to-use keyword search function. By pre-screening and interviewing through our TalentEgg Candidate Video Showcase, you will be able to add a human touch to your recruitment process, while benefiting from optional AI technology and the efficiencies of a digital platform. You will be able to see the real person behind the CV and get the essence of the candidates’ value proposition in their own words in a video introduction that adds transparency and authenticity to the application process and greater insights into the job seeker.

Message top candidates or invite them to submit video answers to additional screening questions, take part in a two-way interview or a panel interview of up to 10 participants. Use our platform throughout your annual campaign for all of your hiring, or sign on for discrete, a la carte services just when you need them.

Other pet peeves that were mentioned were:

  • Manually filling out applications’ fields when candidates have already attached their resume and cover letter with the same information
  • Bias in the application and interview process
  • Unrealistic expectations of years of experience for the posted job

“I appreciate companies that take the initiative to eliminate pain points in their applications after receiving feedback and recognizing redundancy in the application process. It’s crucial that organizations make the recruitment process easy for top talent so as not as risk abandonment because the application is too long and too much effort.”
Aakanksha Sharma, University of Waterloo, 2019

Keep these pet peeves in mind when you and your team are going through your recruitment process. Maybe it’s time for an internal audit and new strategy to keep your organization top of mind with job seekers! Contact us to find out how we can help you hire the best young talent!

New Features of TalentEgg Profile: Candidate Video Showcase

New Features of TalentEgg Profile: Candidate Video Showcase

New Features of TalentEgg Profile: Candidate Video Showcase

Are You Recruiting Proactively vs Reactively?

Are you recruiting efforts proactive or reactive? As I asked that question to many recruiter friends, most would say that they are definitely proactive. After all, they spend countless hours at events to get candidates to apply. Then they comb through resumes to filter for the candidates that best fit their needs. For some conversations, I can see the point when they realize that they are only screening the resumes they receive. They “react” to whatever resumes are submitted to the posting. Then they ask themselves whether or not the right candidates are applying. They see how they can become more “proactive”.

Another way to put this would be to imagine that your job is to find the best apple in the orchard. You want a sweet, tasty, juicy apple. However, you can only make guesses based on what you see on the outside. You want an apple that is big, but not too big. Red, but not too red.
You have two choices:
Going into the vast orchard and finding potentially perfect candidate apples.
The other is to go into a basket of apples that were randomly put there by other people.
Which option would you choose?

When I was the lead of the undergrad campus recruiting program for one of the big four consulting companies, we were often at the mercy of the quality of the candidates that applied. We hoped that our info sessions and branding got some good candidates to submit their applications. However, it wasn’t until we decided to go more proactive with our efforts that we saw more fruits of our labour…

Reactive recruiters often choose the basket option. Posting a job on their corporate website and job boards. Then hoping the right candidates will apply. To “be proactive” and increase their chances of having better “apples” in their basket, they run info sessions, go to career fairs and networking events to encourage the right candidates to head into the basket. While these activities may seem proactive as they are out in the market, they are really at the mercy of whoever decides to show up. They pick the best apple in the basket. Which might not be the best apples in the orchard.

For me, the challenge of reactive recruiting was magnified when recruiting for a not-for-profit. The not-for-profit has a much less known brand and fewer resources to react to the candidates, let alone be proactive. We weren’t able to attract as many of the right apples into the basket as we wanted.

Proactive recruiters will often choose the option to go into the orchard. They look at their contact list and past connections to see who might be qualified. They leverage platforms like LinkedIn to actively search for qualified candidates. They leverage their networks to crowdsource candidates. they’ve already built, to cast the net wide in search of the perfect candidates. They go into the orchard and fill their baskets.

Keep in mind that the orchard is huge. It would take much too long to search each tree in each part of the orchard on your own. Or it would be too costly to hire other “apple searchers” to search around the orchard where you haven’t looked before.

However, keep in mind that past searches can be an investment. You might find that certain parts of the orchard have better trees. Those trees tend to yield better types of apples. Also keep in mind that you could also create some magical magnetic properties of your basket to allow apples to be attracted to your basket. You’ll just need to take care that the apples you’re attracting are the right ones.

To be proactive, we still did info sessions, BUT we also started implementing referral programs to crowdsource the apple search. As the saying goes “birds of a feather, flock together”. So if we hired them, they’ll likely have friends and acquaintances with similarly attractive characteristics. We looked to have our coops become our brand ambassadors to help spread the word on their great experiences. Great experiences seem to attract “tastier apples” (yes, the analogy gets a bit weird here, but you know what I mean).

We looked to reverse-engineer where our best candidates came from or correlating attributes so that we could hunt in that part of the orchard and look at those trees.

We judged and sponsored case competitions, hackathons and other events where we could see candidates in action. After all, the best-looking apples (according to their outward resume), aren’t necessarily the sweetest or juiciest.

We look to find more innovative proactive search and attraction methods.

So as you think of all of the work you’re spending to screen your apples, take a moment to think whether you’re spending the time to make sure the right apples end up in the basket in the first place!

 

About the Author

Luki Danukarjanto is Toronto’s youth career coach with a goal to make Toronto the mentorship capital of the world. Published author of “SIWIKE Stuff I Wish I Knew Earlier, educator, youth startup advisor, dad. Career catalyst, “personal trainer for careers” and DJ for personal/professional development with goals to elevate education, weave mentorship into the fabric of society and positively impact a billion people. Former Senior Manager Tech Consulting with Deloitte and undergrad campus recruiting lead. Connect with Luki on LinkedIn​.

An Amplification of HR Legal Trends from the Last Decade

In our ever-changing workforce, it’s more important than ever for employers to stay on top of HR trends and what legal implications they may have on their organization, workplace culture and overall brand. We had the chance to speak with Greg McGinnis, Partner at Matthews Dinsdale & Clark LLP, about upcoming trends in employment law. What we discovered was that the trends from the latter half of the last decade are amplifying. Read on to see how. 

Although there have been many societal shifts within the last few years, Greg comments that there really aren’t any new or radical changes in employment law, but rather previous trends are continuing. He does mention, however, that there’s a common theme or phenomenon happening as a result of previous trends, like the #MeToo movement, legalization of Cannabis and diversity in the workforce, which is fostering an increased demand for flexibility and zero tolerance for toxic workplaces. 

Flexibility and Accommodation

“The main trend, if I can call it that, is that people are looking for flexibility in their work. They’re looking for flexibility in terms of hours of work, days of work, time off when they need it. The big trend is that employees want their work to fit in with their lives, and so employers are increasingly having to accommodate that kind of flexibility. That comes in all kinds of different forms. One form would be people who have young children, who want the time for child care or to attend events in their kids’ lives. Then you also have, especially in Canada, a large population of people who come from other places originally and they travel, so they want to have longer periods of time off to visit family or just travel. There’s an increasing trend towards flexibility at work, where it could be accommodated.” 

“The idea that work is Monday to Friday, 9 to 5 and you better just show up – that concept has slowly been eroding for a long time and it’s continuing to erode. There are of course jobs where you need to be [at work] for certain time periods, but even then, people will want extended time off. We see this in every domain, from factory workers to office workers. People are demanding that their personal life and needs are reflected at work.” 

Zero Tolerance for Toxic Workplaces

As a result of the same societal factors that gave rise to the #MeToo movement, Greg has found that the number of complaints being made that require the employer to carry out investigations has significantly increased. “I would say the #MeToo movement is a reflection of the same underlying phenomenon that people aren’t prepared to be treated poorly or suffer in silence. There’s next to no tolerance for toxic workplace behaviour. It is increasingly important for employers to ensure their workplace provides a positive, constructive atmosphere for people to work in and if they don’t do it, they will be facing a requirement to invest in workplace investigations…There’s a whole raft of time-consuming expensive consequences that can result from not dealing with these problems.” 

Diversity 

Diversity is an important value for many organizations. In Greg’s experience, diversity hiring has to be managed effectively by most employers to ensure all job seekers are given an equal opportunity to join a positive workplace, but that’s not always easy to achieve and maintain once your workforce becomes diverse. “Diversity has an impact on workplace culture because when you have new people or experiences, people come to work with different cultural expectations or behaviours that may require an adjustment on the part of the employer.”

Once you recruit a diverse workforce, you need to ensure your policies are, and the workplace is, welcoming, accommodating and, again, flexible. “You have a diverse workforce, you need a diverse workforce, then you need to find ways to reconcile new and different expectations where you need to get the work done. The challenge of diversity is that you don’t really know what’s next, you have to adapt to the people you are employing the best you can, and they need to adapt to you too.” 

Cannabis: Biggest Issue That’s a Non-issue

Now that Cannabis has been legal in Canada for over a year, there have been minimal impacts on employment law, according to Greg. “Cannabis is the big nothing. It may have a long term impact, but the short term impact has been next to zero.”

“It’s not that all of a sudden people are bringing their drugs to work or consuming drugs in a different way. Most employers in anticipation of the legalization of cannabis took another look at their fitness for duty policies, and perhaps even their testing policies and gave some thought on how to approach that. Then legalization occurred and people braced themselves for the onslaught of stoners as if all of a sudden we were all going to turn into Cheech and Chong and it just didn’t happen!”

“Outside of safety-sensitive positions where someone could be seriously injured or killed or your actions could result in someone being seriously injured, or death or property damage, the issue of cannabis has not made any difference. And I think the reason for that is – cannabis is just one intoxicant. There’s a wide array of drugs out there, legal and illegal, and the legalization of cannabis has had a marginal impact on the way cannabis impairment, specifically, has been addressed when it’s been detected.”

Gig Economy

There were concerns about the ‘gig’ economy and the impact on the career prospects for millennial and Gen Z workers, but in regards to employment law, it’s really only made employers consider instituting more flexible work environments. 

“My perspective on the gig economy is that it’s provided opportunities for people to work in small amounts on their schedule that competes with the regular employment pool. So people who want more flexibility can get it by becoming a gig worker. I think the gig economy has expanded opportunities for people. [Employers] have to recognize that their employees can go and do consulting or gig work as an alternative to regular employment. So it forces more flexibility onto employers as well.” 

 

With the evolution and expansion of trends from the last few years, Greg notes that in the legal sphere, changes in the law are harder to predict. “The world of work is driven more by cultural change than by legal change. We’re not seeing a lot of radical legal changes now or anticipated in the future. The society is changing, so we have to respond to that.” It’s important that employers are staying on the cutting edge of emerging and continuing societal and workplace trends, especially when considering incoming talent will come into the workforce with new and sometimes challenging expectations for employers to meet. 


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