Gen Y Recruitment Insider: Campus Recruitment Trends for 2011-2012

When campus recruiters, marketers, human resources professionals and others registered to attend our recent Gen Y Recruitment Insider event, we asked them to fill out an informal survey about their strategies for the upcoming year.

The results show that while some things will remain the same this year – such as, 69% of respondents are participating in the big September campus recruitment drive – other strategies are shifting: Nearly three quarters (73%) of respondents will use digital media a little bit or much more than they did last year, while a quarter will use it the same as they did last year. Only 2% said they will use digital media way less than last year.

There also seems to be a trend away from career fairs toward information sessions: The majority (61%) will only attend 1-5 career fairs on campus, but more than half will hold 5-10 or 10+ information sessions.

Finally, our survey shows that the spend-per-hire is quite low, with more than three quarters (77%) spending $0-3K per hire.

For the full results, please view the charts below.

Who attended the Gen Y Recruitment Insider?

Not surprisingly, campus recruiters or other HR professionals made up the bulk of our guests, along with marketers, campus career centres and some “others” – we’re still curious about who they are!

Will you be participating in the September campus recruitment drive?

How many career fairs do you plan to attend on campus this year?

How many information sessions do you plan to hold this year?

How much will you use digital media in your strategy this year?

How much do you plan to spend per hire this year?