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Evolving, Growing & Becoming as a Career Coach

TalentEgg was fortunate enough to interview Shaunna-Marie Kerr, Career Education & Exploration at the School of Continuing Studies at York University, with 10+ years of career coaching experience. She is the leader of the virtual career services portal for students and recent alums at the School of Continuing Studies at York University. She provides support and services to students, conducts research and analysis of the labour market and works with technology companies to leverage digital and AI tools in their programs. In addition to her work at the University, she has her coaching practice, is a board member of an anti-violence centre, and is a mother to a four-year-old.

Career Inspiration

Inspiration for Shaunna-Marie’s journey into career education and coaching started after graduation when she faced challenges finding a job that aligned with her skills and values. She began working in a non-profit pre-employment and education program for women who were homeless or precariously housed and discovered her passion for helping people find meaningful work. She saw the positive impact of employment on people’s dignity and self-worth and realized that career and workforce development solutions were where she wanted to focus her career.

Greatest Achievements

We were curious and wanted to know what Shaunna-Marie’s most significant achievements were, and she was glad to fill us in. “In a general sense, my greatest achievement working with students or clients in my coaching practice is all the moments when I have witnessed that mid-conversation shift from frustration and hopelessness to a feeling of possibility and hope.”

Going from there, we asked what she would like to achieve in the future as a career coach. “I have no five-year plan, that’s for sure! My approach is more about seeing a range of possibilities and working to create doors I can walk through later. I feel like we are all ever-evolving, growing, and, as Michelle Obama says, ‘becoming.’ I don’t like to limit my future to only the things I can imagine right now. “

Diversity, Equity & Inclusion

Shaunna-Marie believes that career development and workforce development can only be effective with inclusion, equity, and diversity. She works from an actively anti-racist framework and constantly thinks about her role in systemic and structural oppression. “I recognize the power that place, identity, and perceptions of ‘other’ have as determinants in education, employment, health… everything.”

Kerr went on to say, “Something I think a lot about, in relation to myself but also that applies to employers, is how to engage in non-performative DEI work. It often feels like DEI work is being done as a favour or as good PR when we know that inclusive and equitable hiring is imperative if employers want to have the highest quality candidates, talent, and sustainable growth. In a practical sense, this looks like recognition of foreign and international credentials, skills and competency-based assessments and hiring, and culturally competent interviewing, onboarding, and retention strategies. “

Successfully Transitioning Students from School-to-Work

The Career Services department at the School of Continuing Studies is working on developing a map of the lifecycle of students to provide better support and services at the right time.

We want to make sure that students are receiving the right information, at the right time, in the right way – interview prep, for example, might not be the most helpful thing on day one of a full-time program, but some exercises around career pathway mapping in those early months of studies could be impactful! We are also expanding services for Alumni to ensure that we have a supportive off-ramp from career services when program alumni might be experiencing a lot of challenges and change and opportunities.” Kerr told us. 

Information Overload

We asked Shaunna-Marie to share her thoughts on what she thinks are some of the most common pain points her students face; she told us, “The biggest pain point students seem to have is the amount of information, often conflicting, about career development. We are in a time where so much information is available, but it is increasingly misleading, unrealistic, or just out of date, and many students feel overwhelmed by it. The pandemic and likely recession has led to an almost global sense of general uncertainty regarding the labour market, and we’re seeing more conflicting information about hiring trends across sectors.”

How Can Employers Help A Student’s Career?

With so many conflicting routes and varying information available, we wanted to know how future employers can help their new hires and students. “I believe it’s important for employers to understand the ‘new world’ that these graduates are emerging into and have empathy for the ways in which their last few pre-workforce years have been impacted.”

Kerr went on, ” At the same time, I believe it’s important not to underestimate their abilities and the value they bring to the workplace.  For example, the facility many new grads have with virtual and digital environments can go a long way towards bridging organizational gaps that may emerge in virtual/hybrid working arrangements. Many new grads have always lived some parts of their lives in virtual or digital settings, even pre-pandemic.”

She went on to say, “I can think of several ways that their ability to seamlessly integrate their virtual and digital interactions with their in-person interactions can be leveraged in support of team and culture building, inclusion, and even strategic and operational planning related to things like client relations in hybrid settings. I think other aspects of being an inclusive workspace for everyone in a virtual/hybrid environment, like ensuring meaningful check-ins and recognition, dedicated ‘quiet’ hours for deep work, recognizing things like Zoom fatigue, and open office hours for senior leaders can also be helpful.”

Advice for Fellow Career Educators

Advice for Employers Kerr believes that employers should understand the changing world of work and adapt to the new digital recruitment and hybrid work environments. They should provide clear information about the hiring process, be transparent about the skills they are looking for and be open to diverse candidates and new ways of working.

Shaunna-Marie had this final thought for her peers. “Don’t stop your own career development! Keep learning, exploring, and identifying new and promising practices, pursuing professional development, and building your own networks. I learn so much from talking to other people in the career development and workforce development spaces – including former TalentEgg Career Coach of the Year (2020) Ibiyemi Balogun, who always inspires me with her passion for career coaching, planning, and development.”

How Schools and Employers Can Help Support Students

McMaster University is one of the top post-secondary schools in the country. We had a chance to speak with Tanya Kett, M.Ed., CDP, CPC, a career counsellor at the university. Tanya supports undergraduate students from all Faculties and levels. Part of this support includes addressing students’ concerns, helping them explore their options, discussing their career goals and developing personalized career and further education plans. Her primary focus is equity-deserving students who experience barriers to their career development. Tanya engages students in a collaborative process to navigate their career journey and works with colleagues to develop new programs and services. The department offers individual appointments, drop-ins and group webinars/workshops, both hybrid and in-person. Here at TalentEgg, we wanted to know more about her 19 years in career development and her advice to schools and employers to help students flourish.

Why Career Education/Coaching?

My high school guidance counsellor encouraged me to work as my co-op in our school’s career centre. I learned about all the resources and assessments we had and eventually had class visits from my peers. At that time, I wanted my career to involve helping people navigate their career and education options — but I had no idea what job that was. It wasn’t one of those job titles we know about (i.e., teacher, social worker, lawyer). Years later, during university at McMaster, I discovered the career centre (where I now work!), got involved as a peer mentor and learned about the different roles, such as counsellor, advisor, coach and practitioner. There were so many options! Building connections from that experience and a few other vital contacts along the way were pivotal to my career.

Rewarding Achievements

My achievements are connected to my students and colleagues. When the students I have the privilege of supporting succeed, that is my most outstanding achievement. When they let me know they landed a job, got accepted to their program or had an “aha moment” about their career path, it lets me know I’ve made a positive impact. It reminds me how valuable our work in the career field is for students. Colleagues who support one another and share expertise and resources contribute to students’ success. 

If I had to pick my most outstanding achievement, it would be that I found a career that I love and am passionate about.

Future Goals

I want to carve out more time for professional development. I always have a long list of ideas, such as courses, certificates and conferences to attend, but I tend to focus more on students during the academic year. This doesn’t leave a lot of time for PD. I feel like there is so much to learn about changes in technology and how we deliver service, theoretical approaches to consider, and so many resources to explore.

Commitment to DEI

My commitment is to support students who identify with equity-deserving and diverse groups who may experience barriers to career development. I collaborate with them to identify actionable items, strategize, gather resources and develop a plan to instill a sense of hope, confidence, optimism and self-efficacy so they can realize their career potential. My focus throughout my master’s degree was exploring diverse career development (disability, Indigenous, first-generation and international students) through the lens of student affairs.

Supportive and inclusive employers have the opportunity to create positive and meaningful experiences for students who may need someone to take a chance on them. It is a chance to diversify their team; we all know that diversity adds value.

Pain Points & the Effects of the Pandemic on Students

Students are generally overwhelmed with school and keeping up with other priorities like working, volunteering and extra-curricular opportunities. They often wonder how to be competitive for programs/jobs when they feel they are behind their peers in terms of experiences. The pandemic made it challenging to engage in networking opportunities, such as connecting with professors and employers to foster meaningful conversations. It also took time to adjust to the reliance on technology for academic and work tasks traditionally done in person. Now, everyone is adapting yet again to in-person learning and work environments. They may need to consider more travel time to various in-person appointments and engagements, which didn’t happen as much in the last couple of years.

Transitioning from School-to-Work

In the last two years, our team researched, developed and launched resources to guide students in the transition to work. We now have website content, a downloadable tip sheet, a customizable workshop, and one-on-one support to help students with this transition. During the pandemic, we offered captioned and recorded versions of our live webinars on topics such as virtual interviews, networking and career fairs to equip students with tools to navigate virtual recruitment practices. 

Acknowledging, validating and normalizing student concerns is often a starting point for many conversations about transitioning to work. Several students identify with “imposter syndrome,” where they may not feel capable or confident in the role they landed, creating dissonance between their perceived potential and their actual potential. This can happen for various reasons, including diversity identification; therefore, it is valuable for employers to have inclusive training plans, mentoring (matched to employee) and opportunities to check in throughout the first few weeks to foster belonging in the workplace.

How Employers Can Help Support Students

Students with the opportunity to have a mentor at work often tell me how valuable it is to know they have a point person for questions as they transition to their roles. Transitioning from school to work is a great life experience — be kind, be patient and offer support so that students don’t feel like they always have to ask (sometimes they don’t know it’s okay to ask!). For example, ask every employee during the onboarding process if they have accommodation requests; that way, those with accommodation needs will feel included and supported in the hiring process. It will go a long way in building morale and confidence for new employees, which in turn produces a positive company culture. Leverage the digital expertise of Gen Z as our virtual/hybrid work environments evolve.

Connecting With Top Student Talent

The best way is to diversify what employers may consider a “top” student. It’s not always academic achievements or workplace achievements that make a student a great addition; life experiences also count. Consider the students’ potential — maybe they haven’t had the same opportunities as others yet. 

Take a holistic approach to the application process and ensure it is inclusive and accessible. Some students may be in a program different from their career interests but engaging in self-learning opportunities because they’ve found what they are passionate about well into their undergrad. This demonstrates a commitment to finishing what they started and the initiative to find other learning or experiential opportunities, skills and qualities relevant in the workplace. 

Invest time to train, mentor and foster a culture of inclusion in the workplace not only to attract but also to retain students who may end up as top employees. Some wonderful colleagues across our campus can work with employers to set up company recruitment events, information sessions, coffee chats, etc., and participate in career fairs to get to know our students beyond their application.

Advice For Peer Career Educators

One of my mentors told me many years ago that “career counsellors never stop their career development.” I’ve found that to be true, and it’s advice I pass on to others. New trends, technology and approaches continually shape how we work with our clients. Carve out time for your professional development; watch webinars, read articles, attend conferences, take a course, join professional networks, find a mentor — whatever you find helpful for your practice. Build your network to include a diverse range of contacts.

Final Thoughts

Careers are a journey; they take time to build, grow and develop. It’s essential to choose a direction, not a destination — this leaves more options open for you and optimizes your chances for success. It takes patience, persistence and perseverance. Set goals, build your network and have a parallel plan. These things are all part of building your career resilience. 

You are not alone; You will get there.

Habits to Become the Best Version of Yourself

I’ve been asked more and more to share my insights on developing habits with various organizations since the start of the pandemic. Many have found themselves with extra time with their commutes removed from their day. Some are choosing to feel that extra time with habits like exercise, reading, meditation, and a multitude of other activities. Some are successful at turning them into habits. Many or not. I share my insights as to why.

Why are habits important in the first place?

For anyone who has ever tried to start a new routine, oftentimes an act of sheer willpower is needed to get started. That willpower often drains energy and you don’t want to be using that much energy every time you do something. Habits can help you reduce that energy train so you can use that energy for other things.

Parts of a habit

Habits can be sliced and diced into various segments. I like to use Charles Duhigg’s version. 

  • Cue: A trigger that signals the habit to start
  • Action: The activity of the habit itself
  • Reward: A reinforcement for the behaviour

Habits don’t always form when you start doing things primarily because without the cue or the reward, The habit has nothing to anchor itself to in your brain. 

Getting rid of a habit or starting a new habit

One of the most surefire ways to get rid of a habit is to remove all cues for that habit. Unfortunately that is easier said than done if you cannot completely control your environment.

Consider the FOGG behavioural model. Think of one vertical axis for Motivation and a horizontal axis for Ability. There would be an action line that starts from high Motivation and low Ability and curves down and flattens towards low Motivation and high Ability. When something is above the line then it occurs and happens. When something is “below” the line then it does not occur or happen.

That means to get rid of a habit you need to decrease your motivation or decrease your ability. 

You can decrease your motivation by pairing your habit with a consequence.

  • Want to stop snoozing and sleeping in? Set an embarrassing social media post to go out just after your alarm wakes you up. You better get up, or that post will tell the world about your embarrassing moment!

You can decrease your ability by making your habit more difficult to do. 

  • Want to stop snacking on some junk food? Stash it way towards the back of your cupboard where you have to inconveniently take out other items to get to it.
  • Want to stop spending so much? Put your credit card in a hard to access spot. Or even freeze it in a block of ice so that you literally have to melt it to access it – Hopefully by the time you get your credit card out, your impulse to buy has subsided. Make sure you also delete any saved credit cards on your browser for online sites. 

On the other hand, if you want to start a habit, you need to increase your motivation or increase your ability. You can increase your

You can increase your motivation by finding the core purpose for wanting to set up the habit or finding a partner to hold you accountable for your actions. 

  • To find your core purpose or why for the habit, ask yourself: why is that habit important to you? With whatever answer you provide, ask yourself: why is that important to you? Repeat that five more times. If you don’t repeat yourself and really focus on it’s important to you then you’ll often find the core reason
  • An accountability partner can help many stay on task. That’s why study buddies, gym buddies and other type of accountability partners can’t be so helpful 

NOTE: for most people one or the other works better. Take a look at when you’ve been successful in starting a habit in the past and repeat your success.

To increase your ability, understand your tendencies.

The acronym SPACEBEAR can help you to find some of your tendencies. 

  • Step-type: Do you prefer small steps, or do you “go big or go home”?
  • Pace-type: Are you a marathoner (consistently spend time to move towards your goal), sprinter (hit things hard, then take a break then hard and break), procrastinator (wait until the last minute before you get something done)
  • Aversion-type: Do you react better to a “carrot”, or a “stick”?
  • Chrono-type: Are you a Lion (get stuff done early in the morning often before anybody else is awake), Bear (slower to rise and get stuff done in the middle of the day), or Wolf (our most productive late night) 
  • Expectations-type: Are you an Obliger (need someone to help hold them accountable) or a Questioner (need to know why something is important to them)
  • Buying-type: Are you an Under-buyer (buy just enough or wait until you’re almost out), or an over-buyer (buy so much that you’ll never run out and always have some in reserve)
  • End-type: Are you a Finisher (like to check things off your to-do list), or an opener (like to start new things – though not necessarily finish them)
  • Availability-type: do you prefer simplicity, or abundance
  • Recognition-type: do you prefer familiarity, or novelty?

Knowing your tendencies can do wonders to get that habit going. For example: you might start a habit like exercise and only continue it if you constantly find new and novel parts of it to do. Or you might need to start with familiar and easy to do exercises before you gradually move on two more difficult exercises. 

Summary

Wow there are many more ways and considerations to effectively start or stop a habit, these will hopefully be some useful tips to get you started.

By setting up habits, you might find that you have more energy to do other things throughout the day. 

Pick something from the above to implement. Try it out for a few days or weeks. If it sticks then keep it. If it doesn’t, then try something new. 

You’ll likely find that when you set up these habits you become even more productive in your work and life.

About Luki

Luki is a career coach and likes to say that he has found his purpose helping others find theirs. A former management consultant and campus recruiting lead, he shares his SIWIKE Stuff I Wish I Knew Earlier through books, podcasts, videos and other content. Connect with him on LinkedIn https://www.linkedin.com/in/lukidanu/ or Subscribe on YouTube to access other content https://youtube.com/focusinspired

How Workplace Culture and Recruiting Top Talent Go Hand-in-Hand. An Interview with Gaby Patenaude from Export Development Canada

Workplace culture is an important aspect of any happy and productive working environment. There’s something to be said, though, about organizations that go above and beyond to showcase what the culture in their workplace actually looks like. Students, new grads, and early career professionals are digitally savvy and do their research to find the best fit for them. Even if your workplace culture is out-of-this-world-amazing, are you telling your story effectively? Are young candidates seeing it, hearing about it, watching it? If they aren’t, there’s a chance that you’re losing top candidates to other employers who are taking the extra steps to highlight the quality of their teams, culture and why they are the best place to work.

Export Development Canada (EDC) is one of those employers who strongly supports employee culture while also showing it in an authentic and engaging way. We had the chance to speak with Gaby Patenaude from EDC who shares how their organization lives and breathes culture, community, personal growth, professional development and so much more to ensure that candidates know that they are working for one of the best employers in the country. Read the full interview below.

Meet Gaby

Gaby is the Campus Recruitment Program Lead at EDC and has been with the company for three and a half years. Starting as a new grad, Gaby knows first hand what it’s like to make that school-to-work transition. She also understands how important it is for employers to step up and showcase what it’s like to work at a particular organization. Gaby manages the whole student-employee lifecycle – from campus events, partnerships with schools and interviewing candidates, to providing programming, onboarding and support once students are in the door and on the payroll.

Go, Grow and Succeed’ at EDC

EDC’s culture is unique with a variety of inclusive employee-led committees, community giving programs, professional development workshops, and a “state-of-the-art gym” to support their employees — both in work and in personal growth. “As someone who was really actively involved in my university community, I really value the giving nature of EDC,” Gaby comments.

“Community involvement is embedded in everything we do, whether…when EDC employees worldwide take a day to do volunteer work with over 40 organizations or to our stellar CSR practices embedded into the business transactions we make every day. I think that kind of purpose is really what younger generations seek in an employer. Somewhere where their values can come to life at work.”

Having initiatives like employee-led committees also allows employees to connect with so many more peers and leaders that they otherwise wouldn’t have access to. “It lets employees feel like they have a wide variety of what I like to call ‘work extracurriculars’ because there are so many ways for people to get involved at work outside of what is listed on their job description.”

“Through these committees and their events, I have met so many new people and flexed new muscles as I took on side projects totally unrelated to my role. That is so rewarding and definitely lends to an inclusive workplace culture. No matter where people are in the hierarchy, they can really make a difference.”

Shouting Out Your Culture To Top Talent

All of these amazing initiatives and activities that are ingrained in the culture at EDC would be lost on new candidates if their team wasn’t active both on-campus and online to spread the word. Gaby cautions employers not to completely limit themselves to one strategy or the other, but to really look for a balance. “It’s a balancing act of that digital side to reach broad audiences, but [also] creating a space for highly specialized, in-person interactions.” EDC has found that dedicating specific and targeted strategies to both digital and in-person experiences has been enormously beneficial in their overall recruitment and employer branding strategy.

“TalentEgg has been instrumental in us reaching broad audiences with country-wide digital campaigns with hot new tools like Instagram takeovers. The nice thing about digital content is that in most cases it is there to stay and you keep referring back to it if candidates want to do any self-led research. I think it’s important to have digital brand awareness about your employer.”

Striking that balance, Gaby found that the most success they’ve had is with smaller scale, highly specialized events.

“For instance, partnering with campus clubs and associations to host case competitions in topics where we want some fresh insight, or hosting career spotlight events where students come and experience what it’s like to work in a certain role or career.”

Tell Your Story Authentically 

While it’s vital to tell your employer story both in-person and online, Gaby stresses that it’s important to have authentic and transparent content.

“I think the more transparent the better! We’ve found the best success in our recruitment campaigns when we really connect with students. For example, during our Instagram takeover with TalentEgg, we let a student a day take over TalentEgg’s account and take us through a day in their life: from their walk to our downtown office, to their 1:1 with their leader, to their gym session at lunch, or lunch on our rooftop patio. This was a way better indication of their impact and life at EDC than any thoughtfully worded job poster.”

Gaby also stresses the importance of showing candidates that you truly care about them as a potential hire, that they aren’t just another number. EDC did this by hosting a TalentEgg Talks Live where students and grads asked Gaby live questions. She was able to give the audience across Canada a deep-dive 30-minute session about EDC instead of a quick 1-minute conversation at a career fair.

“Recruitment is all about allowing the candidate to really be able to picture themselves in a role and envisioning their happiness and success in that role. TalentEgg has been great in shining light on the new and upcoming strategies for things like social media recruitment marketing, mobile marketing, and others. This has also been proven in bringing students into our office and introducing them to employees. It allows them to put a face to a job and see what someone’s career path was to get to where they are.”

Advice for Fellow Employers and Final Thoughts

“It’s important as an employer to show that you are developing people and not just employees. It’s a two-way street – employees will invest more in their jobs if they know their employer is investing in them. The reality is that if you as a company aren’t staying up on trends, or putting in a caring approach to employees, those employees will go to the next employer down the street that is doing a better job. So I think employers really have an obligation to take their employees seriously and give them the best caring culture to support their best work.”

That’s one of the reasons why Gaby started her career with EDC. She emphasizes why it’s so important for young people to know that their employer will be there for them in the best of times to push them forward, but also on those not so great days.

It’s important to not only rely on being present online and on-campus, but also to tell your employer brand story, bringing it to life and helping future candidates see what their future could be like at your organization.

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